In the center of Mechelen
Experience Store
Dedicated areas in our store
Unfolding design
Harmony room
Why let a blank screen rule your space, when you can have a piece of art? Sculpted from wood or fabric and aluminium, Harmony catches the eye and invites conversation even in standby mode. And when you’re ready to watch, it puts on a show. The powerful speakers glide apart, the television floats into the space. A performance that takes movie moments to new heights. Experience it in our Mechelen store.


A show of true colours
Dolby Vision IQ fills your screen with unsurpassed detail and intensely rich colours, while the latest OLED technology creates absolute black for powerful contrasts. Together, they make the scene deeper, and the moment fuller.

A vision of sound
BeoLab 90 has 18 state-of-the-art Scan-Speak loudspeaker drivers placed in carefully defined locations and directions to deliver maximum performance in frequency, time and space.

The living smart home
Your Bang & Olufsen installer will assist you from inspiration and planning to successful integration into your home. After that, all you have to do is push on button the Beoremote One to control your experience.

Years of magic
Nostalgia corner
Ever since Bang & Olufsen launched its first product in 1925, classic designs have shaped the visionary legacy of our brand. In our store you can relive the magic of some of those pieces.

The spirit of innovation
In 1925, working out of a Danish farmhouse, Peter Bang and Svend Olufsen reinvented the radio, developing The Eliminator, the first mass-produced radio that could be plugged into the wall, without the need for a battery. The first innovation of many to come.

Beogram 4000
Designed by Jacob Jensen, this was a cutting-edge technological landmark. The record player was distinguished by an innovative use of a tone-arm that moved tangentially, rather than diagonally, and thereby reproduced the sound the way it had been recorded.

Beosound 9000
Designed by David Lewis, this standing version of the BeoSound 9000 is a flawless example of innovation, technology and movement in the Bang & Olufsen legacy. The 6-CD changer is the fastest in the world. It could travel 100km/h in just 5,5 seconds, matching sport cars of today.
High fidelity
Sound stage
Let the music pull you in. Let the action take you away. Discovering new levels of depth, detail and delight is what elevates every moment. And it’s what drives us to create sound experiences that go beyond expectation. Hear and experience this first-hand in our store.


Beosound Balance
Designed to be positioned up against the wall on a shelf or side table, Beosound Balance delivers carefully controlled beams of sound for a clear acoustic experience from the front and rich sound enhancement at the back. The result is an impressively big acoustic experience compared to its size.

Beosound Edge
BeoSound Edge employs cutting-edge acoustic innovation to deliver a powerful and accurate listening experience. Through our latest patent for the world’s first Active Bass Port, the speaker provides perfect potent bass at high volumes and maintains accurate bass at low volumes.

Beoplay H95
Moving, masterful, mesmerising. The headphone gives you the best sound while using active noise cancellation, for up to 38 hours of non-stop listening. In the soft lambskin leather, picked and stitched and in the precision-cut aluminium frame, you can see the attention to detail
More to explore in our store











